To showcase CEMB’s ARGOS X wheel alignment system, we developed a video workflow that prioritizes automation and speed. We eschewed the use of a drone in favor of fixed lenses on a tripod and stabilized movements on a low-altitude gimbal. This choice allowed us to document the absence of mechanical contact with extreme precision: the shots focus on the rim, free of targets, highlighting the cleanliness of the measurement process. The true added value of our work lies in the integration of real-world footage and advanced motion graphics using After Effects.
Since there are no moving mechanical components, we graphically reconstructed the sensor action: starting from the ARGOS X system’s lenses, we generated digital laser beams that map the wheel in real time. These graphic elements visually simulate the toe and camber scan, clearly demonstrating the operation of the non-contact technology that would otherwise be invisible to the camera.
The editing follows a logic of chronometric precision, with rapid cuts marking the 5 seconds required for ultra-fast measurement. We used close-ups on mobile devices to demonstrate remote management and the immediate sending of reports, alternating them with medium shots that showcase the system’s versatility. The final result is not a simple product overview, but a technical demonstration of how we used post-production to give shape and visibility to the speed and calculation precision of ARGOSX.