Video editing is made up of the set of video footage, graphics or graphic animations and music or voices. Video editing allows you to give shape to the creative idea.
Focus on the communication message
Video editing allows you to create a communicative message. Depending on how the elements are alternated, a communicative mix is created that transmits a set of clear, explicit and not (even in the unconscious) messages.
Very often, depending on the communicative objective, with video editing you can create completely different messages.