We created the new corporate video for HT Srl, a company in Castellarano (RE) with over thirty years of experience in the design and production of mechanical components and wear parts. It was an opportunity to breathe new life into their history and innovation. Building on their established reputation as a just-in-time supplier and their constant search for cutting-edge solutions in wear-resistant coatings, our goal was to create a modern and engaging product that reflected their high production capacity and close collaboration with customers.
For this reason, we decided to modernize the video compared to the previous version, adopting new filming techniques. We used ground footage to capture production details, slow motion to highlight the precision of the work, and aerial shots both internally and externally using a drone, offering a dynamic and comprehensive perspective of the facilities.
During the video editing phase, we added modern titles created with After Effects. These are true graphic elements that are applied in a credible and engaging way to the machines and walls of the departments. This approach gave the video a fresh and contemporary aesthetic, perfectly aligned with HT’s commitment to continuous innovation and the provision of advanced solutions to its customers, from agricultural machinery manufacturers to OEM coating service providers. The result is a story that not only illustrates HT’s manufacturing capabilities but also highlights its entrepreneurial spirit.