The corporate video for Modulcasa Line SpA was created with an approach aimed at conveying the industrial solidity and production capacity of a 30,000-square-meter facility. The video is built on rigorous spatial management, using a drone for aerial shots of the Traversetolo plant, necessary to convey a production output of up to 4,000 units per year, including monoblocks and containers. The ground-based filming technique employed fluid tracking shots on gimbals inside the production departments, where we followed the carpentry and assembly phases of the special prefabricated structures.
To showcase the precision construction of the modular schools and offices, we alternated fixed shots on a tripod with symmetrical compositions, highlighting the modularity and compliance with technical standards. The editing is dynamic, designed to maintain a constant rhythm that marks the transition from raw materials to the finished “turnkey” product, without ever overloading the image. For the section dedicated to EUROMODUL’s Romanian headquarters, we integrated the photographic material provided by the client through dynamic photo editing, aligning the visuals with the rest of the video footage to ensure aesthetic continuity.
Unlike previous projects, we chose not to use invasive motion graphics: the technical data and key institutional partners are communicated using minimal, clean descriptive titles. These text inserts were strategically placed to provide ample space for the images of the production and installations created for organizations such as the Civil Protection Agency and Autostrade SpA, focusing entirely on the authenticity of the footage and the majesty of the prefabricated structures.
www.modulcasaline.com
www.euromodul.ro
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