Producing the video for OilSafe, a Modena-based company, presented an interesting creative challenge: illustrating the operation and benefits of their innovative machine, the “Clean Cabinet,” in a clear and engaging way. To achieve this goal, we chose to use Adobe After Effects with a very unique effect: chalk on a blackboard.
This editing style allowed us to break down the technical complexity of the Clean Cabinet and present it in a simple and immediate way, as if we were drawing its features step by step. The video aims to show not only how the machine is made and the materials it is made of, but also to highlight its tangible benefits.
The video illustrates how the Clean Cabinet, a functional bench, integrates several systems that typically operate separately into a single solution. This integration, unique in the industry, makes the Clean Cabinet a revolutionary tool for analyzing cleanliness in fields such as plumbing, automotive, and aeronautics. The video explains how its use significantly improves testing efficiency and reduces costs, as well as demonstrating how the machine issues a certificate of conformity according to ISO 16232/VDA 19 standards.
Finally, we wanted to emphasize that this project is supported by the European Union’s Horizon 2020 research and innovation program, a testament to its scientific and industrial value. Using a chalk effect, we visually convey the idea of a carefully designed and implemented project, combining creativity and technology. The final result is a video that doesn’t simply showcase a product, but also tells its story, its benefits, and its crucial role in industry innovation.