For Printing Group S.r.l.’s corporate video, we opted for a high-impact short format, specifically designed for web platforms. We combined the excellence of laser engraving and silicone rollers in a tight edit, using a drone for outdoor shots and for fast indoor trajectories.
The ground footage was shot using a gimbal for fluid, dynamic movements close to the laser machines, alternating with fixed shots on a tripod chosen to emphasize the pinpoint precision of the engraved textures and slow-motion shots to maximize the cinematic effect of the laser engraving process. This visual contrast allows us to perceive both the flexibility of the production processes and the artisanal attention to detail. The entire video was processed in After Effects, where we created an original aesthetic through the insertion of mirrored graphic elements: these digital symmetries frame the real footage, giving the video a captivating look that highlights the company.
The descriptive titles are centrally positioned and graphically integrate the Italian flag, a direct reference to the company logo and the concept of Italian excellence. The editing goes beyond simply showcasing the machinery, using graphic transitions and overlays to lend rhythm and originality to the narrative. The final result is a video where videomaking techniques and advanced motion graphics work together to convey speed, innovation, and reliability, transforming a complex industrial process into impactful video content for the digital market.
www.printinggroup.it
www.videostudio1.com